You may be wondering if your local yellow pages is going to keep bringing in new customers for you. Please listen up! Yellow pages are losing customers right and left, and the experts claim that in less than 5 years they will no longer exist.
So what is a small business supposed to do now to advertise and market their business?
A simple answer would be: Your Website!
But most people know that just throwing up a website won’t attract any more business. Many businesses paid a lot of money for a pretty website, and were very disappointed that customers didn’t just start flocking to their front door.
There is an answer, and it includes your website or blog. But the competition is getting tougher all the time, and with the “new” local web marketing, you will either be one of the winners or you will end up closing your doors for good.
I don’t want to be an alarmist, but now is not the time to stick your head in the sand and “hope” everything turns out alright. Take action, and the first thing would be to find out what is available and what will be replacing the yellow pages.
I urge you to read a very interesting article about this very subject – “6 Business Killing Threats To Local Business.”
When you get to the site, Local Web Science, go to the bottom of the page and click on “The Digital Virus – Part 1”. This will open your eyes to the threat to local business, but will also give you a very worthwhile insight into what we can do to help you be on the winning side.
Stay tuned for more insight into the plight of local business – and what you can do about it.
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