Scorching Copywriting Secrets of Gary Halbert

Copywriting is an art, and not so much a science. Yes there are people, mostly psychologists, who have taken copywriting to a different level that is more scientific. This, in itself is fascinating. If you want to learn from one of the all time experts in this area, Glenn Livingston is a master at pyschological selling and copywriting techniques. I spent 6 months learning his methods and coming from a true pyschologist, it was hot!

If you heard Mike Dillard’s webinar a few nights ago, he stated a few times about the importance of becoming a good copywriter. Many people don’t know where to start, or even what copywriting means. So I decided to do a few teachings on some of the most important points, and point you in the direction of how to learn a lot more.

Copywriting is the art of grabbing someone’s attention, and then holding their attention long enough to cause an emotional shift towards your product or service, and then making them an offer that they cannot refuse. If you have been into internet marketing for even a month or two, you have seen a number of these “sales letters” – some of them being 25 pages long. I have a collection of sales letters, and it is very interesting to spend time analyzing them – especially if you got “sucked in” and you pulled out your credit card and you bought!

In the video, I show you a simple exercise you can do to quickly increase your copywriting skills. Will you do the exercise? Probably not. Why? Only about 3 to 5% of people ever get focused enough to follow through on one thing long enough to make them a profit. I love the book, The Slight Edge. Is doing this exercise easy to do? Yes it is. Is it easy not to do it? Yes it is.

This exercise is swiping a Gary Halbert Letter, and printing it out, and then HAND WRITING a copy of the letter on lined paper. It takes a while, and if you haven’t written long hand in a while, it hurts. But you’ll quickly build up your hand muscles. And your copywriting skills will start increasing. Sounds crazy? Well a great copywriter told me about this a few years ago. It gets your mind and eyes and hand all in action. Just the process of handwriting will drill those Gary Halbert lines into your brain. You will start to pick up on little things that make a big difference.

The next tip is to just start writing – a lot. Your blog is a great place to start. Try to do one post each day. I know this is a lot of work. Commit to at least 4 posts per week. You will start becoming a better copywriter in no time.

Stay tuned. I will do at least 2 more blog posts about copywriting.


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Are You Planning Your Future? Or Just Flowing With the Crowd?

j0438652I’ve been listening to the Slight Edge CD’s, by Jeff Olson. There are 3 of them and I am on my 3rd time through. I just can’t put the Slight Edge down right now.

One of the biggest “breakthroughs” for me was a simple re-defining of what a “plan” really is.  When I set a new goal, lets say having $78,000 in the bank by October 20, 2010, the next step is to write out a plan.

In the past, I would look at this task of creating a plan and my mind would rebel because the task was not only too big, but I didn’t understand exactly HOW I was going to get there.

The Slight Edge is all about having massive success, not by winning the lottery or having a huge break-through, but in the day by day little steps you take – that are easy to do. And the big downside – they are also easy NOT to do.

Henry David Thoreau made a startling revelation:  “The masses of men lead lives of quiet desperation.”  Statistics show over and over again that only 1 in 20 people will reach retirement with enough money to live comfortably. The masses who are leading lives of quiet desperation are the 95% crowd who everyday are blaming the economy, the weather, their boss, their spouse or their circumstances.

James Allen says of these people “They curse the effect, while they nourish the cause.” So if you don’t want to just flow with the crowd and live day by day in mediocrity, there is a way out. But it isn’t easy to do. It takes discipline.  And it is oh so easy not to do, too.

So how does constructing a plan fit with your desire to be part of the 1% of people who have a high 6 or 7 figure annual income? We’ll get to that in a minute, but first of all I need to mention a phenomenal and simple strategy designed to give you continual improvement in anything you do. Here it is:

PLAN – DO – REVIEW.  PLAN – DO – REVIEW.  Start with a plan. Follow up with doing -action. When you get to the “small step” goal of your first plan, review.  Review your action and your plan. Were you on track? Are you moving towards your goal? Do you need to make any course correction? Write it all down. Now, on to the next step –  what is your new plan – do – review?

This simple strategy is how Japan “ate our lunch” in the auto industry in the 1980’s and 1990’s.  Honda and Toyota operated their whole company along this simple continual improvement strategy of plan, do and review.

So in order to construct a plan that will move you toward your BIG goal, use this simple plan, do, review strategy over and over again.  Plan out a small step, something you know will move you in the right direction. Then take immediate ACTION. Finally, review your plan and action, and implement any course correction that is needed.

What will happen is this. As you take a few of these small steps, you will start figuring out, step by step,  exactly what you need to do to keep getting closer to your finish line.  Instead of waiting around and looking for the big breakthrough that rarely ever happens, this “slight edge” strategy will insure you success every time.