I have a growing business where I assist offline businesses (think: brick and mortar) get an online presence that really kicks butt and gives them a great “edge” over their competition.
One of the big hurdles that I have to overcome is the general underlying feeling that if you have a website it should somehow be “instant profit” or at least a lot more “instant” than growing a regular offline business.
Most offline businesses don’t make a good profit for 2 to 3 years, sometimes many more years. This is considered “normal.” But when you pay $2000 to $10,000 or more for a fancy website, you expect it to start pulling in those customers and those dollars pretty quickly.
There is a disconnect in expectations online. It just doesn’t work that way. In fact if nothing is done to optimize a website and nothing is put in place to start attracting traffic and building a sales funnel, their website could sit for 20 years and never make them a dime.
This same “instant gratification” mentality is very prevalent in the Internet Marketing and Network Marketing mindset. For some reason, getting rich quick is the prevailing expectation, and when this doesn’t happen, people quit and jump into another business that is more promising. They just start the same unrealistic game over and over again.
What is disgusting is how the Gurus with the non-stop product launches use the “get rich quick” strategy to sell their products. And they sell a ton of them because of it. The copy writing is very skilled and polished, and is sucks a lot of hungry people in to latch on to yet another Shiny Object.
What can you do to keep this unreal “get rich quick” expectation from sabotaging your online business?
1)Quit buying any more money making programs. You already know enough. If you don’t, hang out in the Warrior forum and you will learn a lot there.
2) Plan on your online success taking about the same time as an offline business would take.
3) Don’t quit, and don’t jump from ship to ship. Stay your course and map out a definite plan as to where you will be every 3 months. If you can see progress, and see more leads being generated, this brings a lot of excitement. Keep doing more of the same.
4) Re-evaluate your plan, based on how well it is working or isn’t working. Change it if you need to, and commit again to working your plan.
Remember, Napoleon’s classic work is entitled “Think and Grow Rich.” There is not one bit of “get rich quick” thinking to be found in this great book.