Don’t kid yourself!
Let me explain my view of why network marketing is notorious for having a 95% or higher failure rate..
Have you ever heard of Occam’s razor?
It states that the simplest reason for a phenomenon is almost always the best. We’ll use this theory to show why more than 95% of network marketers fail.
Most network marketers don’t succeed because what they are taught to build their business doesn’t work 95% of the time.
So we must ask the logical question, what are most new network marketers taught?
Well, it’s only fair to speak from my experience, and what I was taught was to buy and cold call leads.
Now, I’m not going to say this doesn’t work, but what I will say is that after seven months of cold calling leads for 2.5 hours a day with almost no success, this strategy doesn’t work for me.
To be honest, unless you’re a natural-born, super confident sales leader going into your network marketing business, you’ll more than likely have these same results.
Don’t get me wrong. Some people are very good at cold calling leads, but most people aren’t.
What happens to most people after they’ve spend thousands of dollars on leads with very little success after months of effort?
They run out of money. They get burned out and then . . .
They give up and quit.
Another important point contributing to why most network marketers fail is the type of leads they purchase.
Why does the type of leads network marketers buy make a difference?
Well . . .
Business opportunity leads, the leads most new network marketers are told to use, are generic. These leads answer an ad that just asks them if they want to be financially free or make money from home or something like that.
Well . . . of course they do!
But that doesn’t mean they want anything to do with YOUR network marketing program.
When the average network marketer calls these generic business opportunity leads the leads don’t know anything about the network marketer’s business and for the most part honestly don’t care.
What happens is the new network marketer hears a lot of “NOs” and “why are you calling me?”
Hearing NO all the time leads to self doubt, both about the network marketer’s own ability and the validity of their association with their network marketing company.
Negative feelings begin to fester and as I said before eventually the network marketer gives up and throws in the towel, usually within 3-6 months.
The fledgling network marketer’s perception of their business goes from one of excited opportunity to one of complete doubt and constant negativity.
Reality follows perception, so because the new network marketer believes that there is little hope for their company or themselves, this becomes TRUE.
That’s basically why 95% of network marketers fail if you asked me.
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