Why Do Most Network Marketers Fail?

42-15530900Network marketing is Simple, but doing the old way (i.e. cold calling people) is NOT easy.

Don’t kid yourself!

Let me explain my view of why network marketing is notorious for having a 95% or higher failure rate..

Have you ever heard of Occam’s razor?

It states that the simplest reason for a phenomenon is almost always the best. We’ll use this theory to show why more than 95% of network marketers fail.

Ready?

Most network marketers don’t succeed because what they are taught to build their business doesn’t work 95% of the time.

So we must ask the logical question, what are most new network marketers taught?

Well, it’s only fair to speak from my experience, and what I was taught was to buy and cold call leads.

Now, I’m not going to say this doesn’t work, but what I will say is that after seven months of cold calling leads for 2.5 hours a day with almost no success, this strategy doesn’t work for me.

To be honest, unless you’re a natural-born, super confident sales leader going into your network marketing business, you’ll more than likely have these same results.

Don’t get me wrong. Some people are very good at cold calling leads, but most people aren’t.

What happens to most people after they’ve spend thousands of dollars on leads with very little success after months of effort?

They run out of money. They get burned out and then . . .

They give up and quit.

Another important point contributing to why most network marketers fail is the type of leads they purchase.

Why does the type of leads network marketers buy make a difference?

Well . . .

Business opportunity leads, the leads most new network marketers are told to use, are generic. These leads answer an ad that just asks them if they want to be financially free or make money from home or something like that.

Well . . . of course they do!

But that doesn’t mean they want anything to do with YOUR network marketing program.

When the average network marketer calls these generic business opportunity leads the leads don’t know anything about the network marketer’s business and for the most part honestly don’t care.

What happens is the new network marketer hears a lot of “NOs” and “why are you calling me?”

Hearing NO all the time leads to self doubt, both about the network marketer’s own ability and the validity of their association with their network marketing company.

Negative feelings begin to fester and as I said before eventually the network marketer gives up and throws in the towel, usually within 3-6 months.

The fledgling network marketer’s perception of their business goes from one of  excited opportunity to one of complete doubt and constant negativity.

Reality follows perception, so because the new network marketer believes that there is little hope for their company or themselves,  this becomes TRUE.

That’s basically why 95% of network marketers fail if you asked me.

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Struggling In MLM? No Friends Left? Quitting? Attraction Marketing To the Rescue!

42-15530900Attraction marketing is a way for you to generate income from your prospects even if they never join your business. If you are struggling in your network marketing business, the BEST thing you can do is find out exactly what attraction marketing  is – and then start using it.

What is awesome about attraction marketing is it allows you to generate leads that are totally exclusive to you and not from one of the many lead companies that want your money. If you have bought thousands of biz-opp leads (like I have), having your own quality leads contacting YOU is totally new and refreshing.

Attraction marketing is not a magic bullet but it will put you in a position that you are talking to the right people instead of a bunch of tire kickers and time wasters. Attraction marketing is a smarter, more leveraged solution than making poor use of your time by calling a bunch of dead beat “why are you calling me?” leads or posting fliers on windshields.

So how does attraction marketing work? It’s the process of selling an inexpensive but useful information product on the front end to cover your ongoing advertising expenses. And then you “back-end” your prospect into your main product or opportunity. This is easy to do because you are the “expert” that they are looking for.

There are 3 BIG benefits that you will experience by implementing attraction marketing.

1) Create Momentum – Marketing a SOLUTION instead of your product or business opportunity is a process that in the beginning will get your new partners earning immediately, creating confidence as well as momentum in your team. The amazing thing is this system works with ANY MLM company. It doesn’t matter what network marketing company you are in, attraction marketing is phenomenal.

By using attraction marketing you and your downline will have all the free training that you need to be able to build your business both online as well as offline. Attraction marketing will enable a real tight bond to form within your group. And it will make sure that you are going after only your target market, which is other network marketers.

The money that you make in attraction marketing will help pay for your continued marketing. You have to look way beyond just your family and friends if you want to build a huge and sustainable business. There are 2 HUGE challenges that confront 95% of network marketers in the world today. The first challenge is not having enough money to advertise to stay in the game long enoug to make a profit. The second problem is you run out of people to talk to. Attraction marketing eliminates both of these problems.

2) Great Cash Flow – The second benefit of attraction marketing is having the cash flow necessary to continue marketing your solution. Your team will also have enough cash to continue their lead generation. And this is SO critical. Listen! You have only 63 days to get a new excited team member up to speed and making money. Attraction marketing will help to keep them “in the game.” Just think  what this will mean to your business!

3) Leads, Leads and More Leads – The third benefit is MLM lead generation.  Attraction marketing provides you with highly targeted people who are either already in a network marketing business, or are actively looking for one. You don’t have to bother with wasting all your time chasing after the 85% of people who have no desire at all to be an entrepreneur.

You can put a smile on your face knowing that you have found the “holy grail” of how to make money in network marketing. You have graduated from a peddler of products and biz ops, to a genuine marketer of a needed solution. It’s called attraction marketing.