Is The Future of Your Local Business Threatened?

You may be wondering if your local yellow pages is going to keep bringing in new customers for you. Please listen up! Yellow pages are losing customers right and left,  and the experts claim that in less than 5 years they will no longer exist.

So what is a small business supposed to do now to advertise and market their business?

A simple answer would be: Your Website!

But most people know that just throwing up a website won’t attract any more business. Many businesses paid a lot of money for a pretty website, and were very disappointed that customers didn’t just start flocking to their front door.

There is an answer, and it includes your website or blog. But the competition is getting tougher all the time, and with the “new” local web marketing, you will either be one of the winners or you will end up closing your doors for good.

I don’t want to be an alarmist, but now is not the time to stick your head in the sand and “hope” everything turns out alright. Take action, and the first thing would be to find out what is available and what will be replacing the yellow pages.

I urge you to read a very interesting article about this very subject – “6 Business Killing Threats To Local Business.”

When you get to the site,  Local Web Science, go to the bottom of the page and click on “The Digital Virus – Part 1”. This will open your eyes to the threat to local business, but will also give you a very worthwhile insight into what we can do to help you be on the winning side.

Stay tuned for more insight into the plight of local business – and what you can do about it.

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Success in Network Marketing is Simply a Numbers Game

If you were promised $1,000,000, without a shadow of a doubt, that it would be all yours – if you picked up the phone and called 10,000 people in the next year, and told them about a business opportunity – would you do it?

This is equal to calling 28 people per day, every single day, for one year. I think that there are a number of people who would jump at this chance. They would definitely be tested, because calling 28 people is easy to do — But calling another 28 people is easy not to do.

What is interesting to me, and I have no proof, but the business that you would generate after just 6 months of calling 28 people day in and day out – would probably be more than $1 Million dollars. Here’s why:

You would start getting good at talking to people. Your “closing” average would keep rising, as your confidence grew stronger. You would get more and more excited as you saw bigger and bigger results from your efforts. After a while, you might even want to call 50 people per day – or 100!

Network marketing, like any type of sales, is simply a numbers game. The more people you eventually impact with your message and showing you care for them, the more money you will start making. It is really as simple as that.

So why do so many people fail at network marketing? I think part of it is due to the fact that people refuse to leave their comfort zone. If they do leave it temporarily, and they get criticized or suffer rejection, they scurry back to safety in their mediocrity laden comfort zone.

But I think a bigger reason why 95% of people fail, they don’t have a clear-cut plan laid out for them as to how many people they need to contact, or some other clearly defined avenue that they can drive down without getting lost.

There are so many ways to make this a “numbers” game.  Maybe this will make it easier to understand. Here aresome examples:

  • Create a blog about Network Marketing and do a new blog post every day. Your new post needs to be relevant and hopefully educational, entertaining or enlightening.
  • Build lead generating landing pages with good email Aweber autoresponder follow-up.  Use split testing to optimize your landing page and split test how you are driving traffic to your Landing Page.
  • Forum marketing – helping out with great informative posts, and having your signature file point to your landing page URL or your blog.
  • Facebook advertising – many different ways to do this. But your end result is getting people inside your “sales funnel”.
  • PPC – Pay Per Click Google, Bing, and Yahoo advertising. I wouldn’t attempt this without a very clear understanding of Perry Marshall”s Definitive Guide to Google Adwords.  He teaches Split-Testing as a science.  I have this e-book of his, and he is by far the BEST there is in teaching PPC.
  • Video Marketing – shooting a Flip Video each day or doing a Screen Capture video of a “how to” strategy.  You will need to add your video to some written source, like a blog post, or a Squidoo lens. Be sure and submit your video to more than just You-Tube. You can use a free service like PixlePipe to submit your video to about 15 different sites. If you want a full blown video submitter, you might want to check out Traffic Geyser.
  • Article Marketing – writing a good compelling article each day and submitting it to the various article directories – especially Ezine Articles.com. If you want to know how to submit your article to 150 article directories at once,  I use Automatic Article Submitter. It does a great job.
  • The traditional method of calling people – usually after you run out of your warm market, you end up buying lead lists.

The whole end goal of all of these different “numbers game” methods is to lead all of these prospect into your sales funnel.  The very best sales funnel I know of is My Lead System Pro. This  whole system is already in place with incredible resources and training.  You can learn every single one of these “numbers game” methods and a few more, inside My Lead System Pro.

Getting back to the opening scenario – $1 Million for 10,000 calls – take this same logic and apply it to the methods indicated above. In other words you may not know how many blog posts you need to do to earn a lot of money – but if you did at least one new post every day – I think after a year your blog would be really ROCKING! A new video every day for a year? Wow! A new article every day for a year? I think you get the picture. A year goes by pretty quick.

Just imagine what your network marketing business would be like if you just picked ONE of the methods listed above, and did it faithfully every day for the next year. Is this easy to do every day? Not necessarily. Is this easy not to do? Most definitely. This will take commitment and persistence. But what will the pay-off be like? WOW! You won’t know unless you try.

Are you up for the challenge?

Scorching Copywriting Secrets of Gary Halbert

Copywriting is an art, and not so much a science. Yes there are people, mostly psychologists, who have taken copywriting to a different level that is more scientific. This, in itself is fascinating. If you want to learn from one of the all time experts in this area, Glenn Livingston is a master at pyschological selling and copywriting techniques. I spent 6 months learning his methods and coming from a true pyschologist, it was hot!

If you heard Mike Dillard’s webinar a few nights ago, he stated a few times about the importance of becoming a good copywriter. Many people don’t know where to start, or even what copywriting means. So I decided to do a few teachings on some of the most important points, and point you in the direction of how to learn a lot more.

Copywriting is the art of grabbing someone’s attention, and then holding their attention long enough to cause an emotional shift towards your product or service, and then making them an offer that they cannot refuse. If you have been into internet marketing for even a month or two, you have seen a number of these “sales letters” – some of them being 25 pages long. I have a collection of sales letters, and it is very interesting to spend time analyzing them – especially if you got “sucked in” and you pulled out your credit card and you bought!

In the video, I show you a simple exercise you can do to quickly increase your copywriting skills. Will you do the exercise? Probably not. Why? Only about 3 to 5% of people ever get focused enough to follow through on one thing long enough to make them a profit. I love the book, The Slight Edge. Is doing this exercise easy to do? Yes it is. Is it easy not to do it? Yes it is.

This exercise is swiping a Gary Halbert Letter, and printing it out, and then HAND WRITING a copy of the letter on lined paper. It takes a while, and if you haven’t written long hand in a while, it hurts. But you’ll quickly build up your hand muscles. And your copywriting skills will start increasing. Sounds crazy? Well a great copywriter told me about this a few years ago. It gets your mind and eyes and hand all in action. Just the process of handwriting will drill those Gary Halbert lines into your brain. You will start to pick up on little things that make a big difference.

The next tip is to just start writing – a lot. Your blog is a great place to start. Try to do one post each day. I know this is a lot of work. Commit to at least 4 posts per week. You will start becoming a better copywriter in no time.

Stay tuned. I will do at least 2 more blog posts about copywriting.

[youtube]http://www.youtube.com/watch?v=P3p3KK0gh5I[/youtube]

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Your Approach to Your Business – Are you a Part-Timer or a Some-Timer?

StephenBolinNetwork marketing is an interesting business to keep an eye on. You see different trends, and different “approaches ” in prospecting. But after a while there is not much new stuff being introduced. It is still a people business, and it will always be a people business.

One of the first things a new recruit starts asking questions about is “how do I approach my family? How do I approach my friends? How do I approach my neighbors? They want to know exactly what to say, and if you have some good scripts that they can learn, they get really excited.

This is all dandy and good, except the rejection keeps coming, and the new recruit starts wondering if he is cut out for this. He also thinks it may be just the company or the product that people don’t like. She almost never stops and thinks the problem might be between her own two ears.

So instead of concentrating on your approach to your neighbors, family and friends, what about your approach to your business? Say what? Yes, what is your approach to your own business? I’ll tell you how most network marketers approach their business – as a “some-timer” or a “part-timer” or a “just checking it out-timer” or an “if I make $1000 in the first week – timer -I’ll stick around.” Your approach to your business means everything. It means whether or not you will succeed in network marketing.

Here’s what’s happening. As you go out to prospect, and you open your mouth and stutter and tell them you’re new and just got in, they smile and are thinking – “I sure as heck don’t want to do that myself!”. Even if your “approach” is professional and smooth, your prospect can read between the lines – “he’s nothing but a “some-timer” – why should I bother following him?” You may be fooling yourself, but if you aren’t totally committed to your business, your prospects will pick up on this every single time.

I wrote another blog post about this – the 3 Stages of Belief.  You will be as successful in network marketing as you are passionate about your business, and work at it full-time – at least in your thinking. For many people, this realization happens all at once, and suddenly you no longer have any fear of picking up that 30 lb phone. I don’t know what will trigger this for you. But it can happen in an instance. I believe it happens because you are preparing yourself for your future, and you finally see yourself exactly like you are, and you say – “I am better than that! I’m not going to allow my limiting beliefs to hold me back anymore! Get out of my way! Here I come!”

[youtube]http://www.youtube.com/watch?v=Wdlrl7VA20o[/youtube]

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PixelPipe – Free Video Uploader to 15+ Video Sites

Image representing Pixelpipe as depicted in Cr...
Image via CrunchBase

I discovered a real nifty free video uploader about 2 months ago. I belong to Social Media Science’s Synnd membership, and they are coming out with a super video uploader with commenting and voting, but until that happens, I am real happy with PixelPipe.

For those of you spending $97 or more per month on Traffic Geyser, Pixelpipe doesn’t do what TG does, but at least it does a very nice job for no cash outlay. One of the most important things for video marketing is getting your videos up on the web as quickly as possible. When I had a Traffic Geyser membership, it was nice, but it took me a lot longer to configure a video than it does in Pixelpipe.

One of the neatest provisions of Pixelpipe is an awesome Firefox plugin that lets you easily drag and drop a video into the plugin and within 3 minutes you are hitting the upload button.

I am really into video right now being on my 7th video of the 90 day video challenge. I need all the speed I can get with uploading videos, so PixelPipe is coming in real handy. Check out my video below. I am using Sony Vegas Movie Studio 9 – and my effects are a little rough, but they will start looking better and better.

[youtube]http://www.youtube.com/watch?v=Sy1Es2YTY94[/youtube]

Here’s a few interesting articles about Video Uploads:

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