This article about how to video blog assumes that you know how to use a Flip video camera or some other brand like JVC or Sony. It would also help if you have a screen capture program, like Camtasia or Jing. We will explore here keys on how to video blog and specifically how to generate leads for your MLM business.
Step 1. Determine a subject, and do some basic keyword analysis. Just for fun lets pick on the mother of all network marketing companies – Amway. Amway is a great company that does billions of dollars in sales every year. You want to go to Google’s External Keyword tool (it’s free) and do a search on Amway. Save all the keywords in a text file. We’ll use this later.
Step 2. Write a real compelling headline. It won’t do you any good to make a nice video that doesn’t get seen. So come up with an interesting, almost shocking headline. “Is Amway a Scam?” is an excellent headline. Even if you are involved in Amway, you can still use this headline. Another headline example is “4 Killer Steps to (what you are teaching.)”
Step 3. Record your video and have 2 or 3 key points that you concentrate on. If you are shooting a live “talking” video, write your bullet points with magic marker on a white paper. Tape this right under the camera and as close to the lens as possible.
Keep your video between 90 seconds long, and a maximum of 2 minutes. If you love to talk, do your best to cut it short. You’ll get the hang of it as you do more and more videos.
Step 4. Have a clear Call To Action. This is usually at the end. If you are wanting to generate some MLM leads, this would be a good place to say something like “OK, now click on the link to the right of this video. Enter your name and email to receive our FREE 7 day video marketing course. You can download the first course instantly.”
If you don’t have a free course to offer them, I can show you how you can have a course like that on your own blog. It is really cool. You’ll make about money each time someone goes through the free course and then buys an “up-sell.” They also end up on your list as another lead.
Step 5. You’ll want to edit your video in Windows Movie Maker. Make sure the beginning and end look good. Think through your beginning. Are you going to have a music background? And this is real important. Add your website URL on the bottom part of the video, across the screen in white. Insert it so it is visible for the whole video.
Step 6. Submit your video to You Tube. This is where you use those Amway keywords that you saved before. Dump all these keyword in the spot for “Tags” on You Tube. This will help get your video ranked a lot quicker. Next, add your video to your blog. This is simple to do by clicking on the little “add video” icon. You then enter the You Tube URL.
You have to be making or editing a post to be able to do this.There are also a number of WordPress video plugins, like FLV Embed or Flash Video Player that may make it easier to load videos to your blog.
Step 7. Rinse and repeat. Do this video blog every day or every other day, and you’ll be amazed at the added traffic to your blog and your money site.