Does Your Headline Suck? or Does it Grab Your Attention?
When writing articles, blog posts and “commercial” email messages, your headline will determine whether or not your message even gets opened. If you have a dead, boring headline, your message will be ignored.
One way to start getting a feeling for good headlines is to pay attention to the emails you get, the blog posts that grab your attention and newspaper articles that attract you. With email, I encourage you to start a “swipe file” on your computer, where you copy and paste the email into a special folder. After a few months you will have a nice and growing source of great headlines.
Another way to learn about headlines – what works and what doesn’t - is to join Viral Url or Viral Hosts. You will be getting a LOT of emails from people wanting to sell you something, just like you can send emails to them. (Make sure and sign up with a “junk” email account.) Don’t just delete all these emails. Scan them and see what “jumps out” at you. Again, save these to your swipe file. Viral Hosts and Viral URL is a gold mine of headlines -including the body of the message.
You will start getting a better feel about what “grabs” you as far as headlines for your articles. It becomes fun to learn about this and even more fun when you see your articles getting more and more exposure.
In the video, I show you an awesome book I use to help me with headlines and also it helps me with domain names.
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Hmmmm speaking of which I like your post headline Stephen!! Writing good copy is a skill that is not easy for everybody to master but we can all improve our current ability and the book you suggest is one I have used often.
~Marcus Baker~
Attraction Marketing Specialist
This is one area I have struggled with so Thank Yoou for the great advice Stephen. Just of now to purchase that great book.
Tristram Lodge
Yes, I used to struggle more too, Tristram. Now it is being aware of my headline and making sure it has some “pulling” power.
Stephen Bolin
Online Marketing Coach
Stephen,
Great idea for a swipe file. I've heard it before, and I will now implement it. My head is not as easy to remember what my computer can. Thanks. Also, Awesome idea for joining viralurl and viralhosts to get some ideas from other e-mail marketers. Those were designed solely for e-mail marketing, and there's absolutely no better place to study e-mail headlines. I'd also recommend joining top leaders e-mail lists, such as Mike Dillard, Ann Sieg, and others, and reading their headlines.
Jordan Schultz
~Social-Media Specialist~
Jordan, good idea about subscribing to emails – like Ann Sieg, etc. Frank Kern, John Carlton and Jeff Johnson are 3 more. I have one of John Carlton's copywriting courses and he is an expert. When I find it I'll post a link or do a new video on Gary Halbert and how I can swipe his stuff.
Thanks for the great ideas Stephen.
Ron Sherwood
Network Marketing Success Coach
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Headlines are very important. I like your headline for this post Stephen. Thanks for sharing the book, I'll go and buy it
Vitaliy Dubinin