Discovering Success in MLM – Your 3 Stages of Belief
You have probably heard the MLM success figures. Over 95% of people fail at network marketing. There are many reasons for this failure, the biggest one being unreal expectations of quick money with little to no work required. These unreal expectations are passed on to the new person’s prospects, and the cycle keeps repeating itself.
The 3 stages of belief are 3 clearly defined stages that a normal person goes through on their MLM journey to success. The first 2 stages weed out most of the people – they become the 95% statistic we all have heard about. What can be done in these first 2 stages to better your odds of winning?
The first stage is Emotional Hysteria, which spells the end of the road, rather quickly for most new network marketers. This emotional stage starts when a new IBO or associate has their first assignment, which is to write a list of 100 or more prospects, friends and family that will be your “bread and butter.” You are told that you will never get through the whole list. This implies that you will strike gold before you talk to even half of your list. It is crazy instructions like this that promote the “get rich quick” mentality that plagues the MLM industry.
Since your excitement is red-hot right now, you have no problem barging in on your friends and family and telling them that your new super-duper energy drink not only cures lupus but also grows the hair back in bald men. You are absolutely convinced that what you have is what they should have too, and your ego is bruised when they politely, but firmly say “No.” Undaunted you move on to the next friend, because this is exactly how your upline built her business and it must work.
After 10 or 12 “No thank-you” rejections, your emotional energy is drained and you figure it must be the company or the product that doesn’t work. You never stop to think that the problem might just be between your ears. So you decide to quit and you avoid the calls from your upline. Silently you trudge back to your boring mediocrity.
What can you do in this first emotional stage to have more MLM success? Here’s a BIG one. Ask your sponsor for a true and tried SYSTEM that works for anybody. If they don’t know, ask to talk to their upline. Find someone who can show and teach you a system that works and that can be easily duplicated. If you can’t lock into a system, how can you possibly duplicate yourself into a huge downline?
The second stage happens when you have a few signups but you are spending more money on monthly auto ship than you are making. This is the Boring Logical stage, where you start settling in to the realization that this could really mean your freedom, but you’re not quite sure. You go to every single meeting, you buy all the tapes and books, and you have a group of friends that you hang with that are also struggling to make this work.
In this second stage you are rather boring when it comes to prospecting, because you are playing it safe. On the surface you have your scripts down perfect, you can say all the right words, but you don’t fool your prospect. Why? Because your sub-conscious is screaming to them “I’m a sometime player, and you don’t really want to follow me.” You will remain in this stage for a long time, as long as your monthly MLM expense isn’t a burden. But one day you’ll come to your senses, and you’ll go down one of two very different paths. You will quit and probably never again join another MLM. Or you will decide you are sick & tired of messing around and you graduate to Stage 3, Owning Your Business.
This is the exciting stage, because you finally “get it.” You no longer waffle between part-time, full-time or sometime. Your approach to your business is one that says “You should follow me. I’m the leader that will change your life.”
No longer is the business about your company, your compensation plan, or your product. Your business is about touching people’s lives and inviting them to change. That’s what people desperately want – a way to change from their mediocrity, and a system to show them how. They are also looking for YOU, not a company or a product.
Many times this last stage comes in a moment, in a flash. You all of a sudden “see the bigger picture” and it brings such an extraordinary feeling. But you can’t just jump from Stage 1 to this last “I OWN IT” stage. There is a process to go through, and most of the process takes place in the 90% mental arena. You are learning to believe in YOU.
Once you learn to really believe in yourself, that you are the answer to what your prospects are looking for, there is no stopping you. And the other 10% is having a great system that you can teach to your whole downline. That’s one thing that will insure your MLM success, an extraordinary MLM system, which works for anybody, in any company.
3000 New Leads Every Day Without Picking up the Phone