So many people in Network Marketing are really troubled over what to say to their friends and prospects. They have already stumbled over their words a number of times, and they came across something like this: “Would you please, kindly, please. I mean. I’ve got this new juice drink I know you’re gonna love. It’s a business too, but… well, uh, you probably aren’t interested in that.”
After a number of rejections, they start wondering if there is a better way to approach people. I covered a different angle of this in “Your Approach To Your Business” in another post. But wouldn’t you know, a number of people have come out with “Script Books” and other aids to help people with this problem.
If you were promised $1,000,000, without a shadow of a doubt, that it would be all yours – if you picked up the phone and called 10,000 people in the next year, and told them about a business opportunity – would you do it?
This is equal to calling 28 people per day, every single day, for one year. I think that there are a number of people who would jump at this chance. They would definitely be tested, because calling 28 people is easy to do — But calling another 28 people is easy not to do.
What is interesting to me, and I have no proof, but the business that you would generate after just 6 months of calling 28 people day in and day out – would probably be more than $1 Million dollars. Here’s why:
You would start getting good at talking to people. Your “closing” average would keep rising, as your confidence grew stronger. You would get more and more excited as you saw bigger and bigger results from your efforts. After a while, you might even want to call 50 people per day – or 100!
Network marketing, like any type of sales, is simply a numbers game. The more people you eventually impact with your message and showing you care for them, the more money you will start making. It is really as simple as that.
So why do so many people fail at network marketing? I think part of it is due to the fact that people refuse to leave their comfort zone. If they do leave it temporarily, and they get criticized or suffer rejection, they scurry back to safety in their mediocrity laden comfort zone.
But I think a bigger reason why 95% of people fail, they don’t have a clear-cut plan laid out for them as to how many people they need to contact, or some other clearly defined avenue that they can drive down without getting lost.
There are so many ways to make this a “numbers” game. Maybe this will make it easier to understand. Here aresome examples:
Create a blog about Network Marketing and do a new blog post every day. Your new post needs to be relevant and hopefully educational, entertaining or enlightening.
Build lead generating landing pages with good email Aweber autoresponder follow-up. Use split testing to optimize your landing page and split test how you are driving traffic to your Landing Page.
Forum marketing – helping out with great informative posts, and having your signature file point to your landing page URL or your blog.
Facebook advertising – many different ways to do this. But your end result is getting people inside your “sales funnel”.
PPC – Pay Per Click Google, Bing, and Yahoo advertising. I wouldn’t attempt this without a very clear understanding of Perry Marshall”s Definitive Guide to Google Adwords. He teaches Split-Testing as a science. I have this e-book of his, and he is by far the BEST there is in teaching PPC.
Video Marketing – shooting a Flip Video each day or doing a Screen Capture video of a “how to” strategy. You will need to add your video to some written source, like a blog post, or a Squidoo lens. Be sure and submit your video to more than just You-Tube. You can use a free service like PixlePipe to submit your video to about 15 different sites. If you want a full blown video submitter, you might want to check out Traffic Geyser.
Article Marketing – writing a good compelling article each day and submitting it to the various article directories – especially Ezine Articles.com. If you want to know how to submit your article to 150 article directories at once, I use Automatic Article Submitter. It does a great job.
The traditional method of calling people – usually after you run out of your warm market, you end up buying lead lists.
The whole end goal of all of these different “numbers game” methods is to lead all of these prospect into your sales funnel. The very best sales funnel I know of is My Lead System Pro. This whole system is already in place with incredible resources and training. You can learn every single one of these “numbers game” methods and a few more, inside My Lead System Pro.
Getting back to the opening scenario – $1 Million for 10,000 calls – take this same logic and apply it to the methods indicated above. In other words you may not know how many blog posts you need to do to earn a lot of money – but if you did at least one new post every day – I think after a year your blog would be really ROCKING! A new video every day for a year? Wow! A new article every day for a year? I think you get the picture. A year goes by pretty quick.
Just imagine what your network marketing business would be like if you just picked ONE of the methods listed above, and did it faithfully every day for the next year. Is this easy to do every day? Not necessarily. Is this easy not to do? Most definitely. This will take commitment and persistence. But what will the pay-off be like? WOW! You won’t know unless you try.
(Click Here, Gary Halbert, To view the 1st of this series of 3 articles.)
I recently watched Mike Dillard’s (Magnetic Sponsoring) 18 minute video, and one of the greatest pieces of advice he gave was to pick ONE method of marketing and leave all the rest behind, for now. Work on this one marketing skill until you become an expert at it.
But the other thing he said was, along with this one skill, you need to learn copy writing. With a good knowledge and skill of copywriting, you can pretty much make money anywhere you go. If it isn’t writing for your own sale campaigns, you can hire your skill out, and command a great price.
In this part of my copywriting secrets teaching, I want to show you who I have learned from and give you some resources so you can quickly find books and courses that will be a big help to you. Copywriting can be learned. It doesn’t happen overnight, but as you stay consistent in your study AND writing, you will get better.
The first person I have a lot of respect for as a copywriter is Dan Kennedy. He has influenced a lot of people with his teachings. He has two best selling books that are definitely worth getting – The Ultimate Sales Letter & The Ultimate Marketing Plan. Dan Kennedy also has “Dan Kennedy’s Copywriting Seminar In-A-Box” which is 28 CD’s and a whole bunch of printed examples of what to do and what not to do. I got my copy of this on Ebay. You might find it there too.
John Carlton is the next copywriter I have learned a lot from. The course I have from him is called “Kick-Ass Copywriting Secrets of a Marketing Rebel.” This is 4 CD’s and about 200 pages of pure gold. He has a great sense of humor, often right in your face. He tells it like it is. I learned from him how the big Ad Agencies don’t know a hill of beans about response marketing. They milk the big corporations of billions of dollars in building their “brand”.
Joe Sugarman is another great copywriter. I have a book of his, “The Adweek Copywriting Handbook” which is 338 pages of incredible learning. He has about 40 chapters, each one showing a different style of targeting your audience and how to do it. The sub-title to this book is “The Ultimate Guide to Writing Powerful Advertising and Markting Copy from One of America’s Top Copywriters.”
Copywriting is, in a lot of ways, all about the psychological influence that your writing will have on people – to take action. That’s why copywriting is so powerful. A book that anyone in copywriting for long hears about is Robert B. Cialdini, Ph.D.’s book “Influence – The Psychology of Persuasion.” He shows that there are six very powerful influences that will cause people to take action, either positively or negatively. These six influences are:
1) Reciprocation 2) Commitment & Consistency 3) Social Proof 4) Liking 5) Authority and 6) Scarcity. He spends a whole chapter on each one of these psychological influences. Very interesting!
Gary Halbert is who I talked about in my last copywriting article. I don’t have any of his courses or books, but I have a growing swipe file from his massive amount of articles and videos online. One thing you’ll notice, each copywriter I have mentioned has a very outgoing, almost “in your face” personality. Not all of them, but definitely John Carlton and Gary Halbert. And Dan Kennedy can get that way once in a while! I think this stems from the fact that to be a good copywriter you have to have a very wide range of life experiences. You could never be a good copywriter if you never leave home and are afraid of your own shadow.
The last copywriter I will talk about in this article is Brian Keith Voiles. He has an awesome 6 – CD course (and 1 DVD) with a large printed 3-ring binder, called “Advertising Magic! The Complete Guide To Creating Hot Ads & Sales Letters That Work!” I found this on Ebay also. What’s neat is every copywriter is so different. Being experts at selling, they are experts at selling their own products. I don’t regret at all the fact that I have spent a bit of money on copywiting books and programs.
There are others that I haven’t mentioned, that are great copywriters too. If you can get any of these guys on video, that would be a real treat.
Be on the look-out for my 3rd article on copywriting – some good practical tips and templates that you can use to quickly put together some great “pulling” articles.
Copywriting is an art, and not so much a science. Yes there are people, mostly psychologists, who have taken copywriting to a different level that is more scientific. This, in itself is fascinating. If you want to learn from one of the all time experts in this area, Glenn Livingston is a master at pyschological selling and copywriting techniques. I spent 6 months learning his methods and coming from a true pyschologist, it was hot!
If you heard Mike Dillard’s webinar a few nights ago, he stated a few times about the importance of becoming a good copywriter. Many people don’t know where to start, or even what copywriting means. So I decided to do a few teachings on some of the most important points, and point you in the direction of how to learn a lot more.
Copywriting is the art of grabbing someone’s attention, and then holding their attention long enough to cause an emotional shift towards your product or service, and then making them an offer that they cannot refuse. If you have been into internet marketing for even a month or two, you have seen a number of these “sales letters” – some of them being 25 pages long. I have a collection of sales letters, and it is very interesting to spend time analyzing them – especially if you got “sucked in” and you pulled out your credit card and you bought!
In the video, I show you a simple exercise you can do to quickly increase your copywriting skills. Will you do the exercise? Probably not. Why? Only about 3 to 5% of people ever get focused enough to follow through on one thing long enough to make them a profit. I love the book, The Slight Edge. Is doing this exercise easy to do? Yes it is. Is it easy not to do it? Yes it is.
This exercise is swiping a Gary Halbert Letter, and printing it out, and then HAND WRITING a copy of the letter on lined paper. It takes a while, and if you haven’t written long hand in a while, it hurts. But you’ll quickly build up your hand muscles. And your copywriting skills will start increasing. Sounds crazy? Well a great copywriter told me about this a few years ago. It gets your mind and eyes and hand all in action. Just the process of handwriting will drill those Gary Halbert lines into your brain. You will start to pick up on little things that make a big difference.
The next tip is to just start writing – a lot. Your blog is a great place to start. Try to do one post each day. I know this is a lot of work. Commit to at least 4 posts per week. You will start becoming a better copywriter in no time.
Stay tuned. I will do at least 2 more blog posts about copywriting.
Network marketing is an interesting business to keep an eye on. You see different trends, and different “approaches ” in prospecting. But after a while there is not much new stuff being introduced. It is still a people business, and it will always be a people business.
One of the first things a new recruit starts asking questions about is “how do I approach my family? How do I approach my friends? How do I approach my neighbors? They want to know exactly what to say, and if you have some good scripts that they can learn, they get really excited.
This is all dandy and good, except the rejection keeps coming, and the new recruit starts wondering if he is cut out for this. He also thinks it may be just the company or the product that people don’t like. She almost never stops and thinks the problem might be between her own two ears.
So instead of concentrating on your approach to your neighbors, family and friends, what about your approach to your business? Say what? Yes, what is your approach to your own business? I’ll tell you how most network marketers approach their business – as a “some-timer” or a “part-timer” or a “just checking it out-timer” or an “if I make $1000 in the first week – timer -I’ll stick around.” Your approach to your business means everything. It means whether or not you will succeed in network marketing.
Here’s what’s happening. As you go out to prospect, and you open your mouth and stutter and tell them you’re new and just got in, they smile and are thinking – “I sure as heck don’t want to do that myself!”. Even if your “approach” is professional and smooth, your prospect can read between the lines – “he’s nothing but a “some-timer” – why should I bother following him?” You may be fooling yourself, but if you aren’t totally committed to your business, your prospects will pick up on this every single time.
I wrote another blog post about this – the 3 Stages of Belief. You will be as successful in network marketing as you are passionate about your business, and work at it full-time – at least in your thinking. For many people, this realization happens all at once, and suddenly you no longer have any fear of picking up that 30 lb phone. I don’t know what will trigger this for you. But it can happen in an instance. I believe it happens because you are preparing yourself for your future, and you finally see yourself exactly like you are, and you say – “I am better than that! I’m not going to allow my limiting beliefs to hold me back anymore! Get out of my way! Here I come!”
When writing articles, blog posts and “commercial” email messages, your headline will determine whether or not your message even gets opened. If you have a dead, boring headline, your message will be ignored.
One way to start getting a feeling for good headlines is to pay attention to the emails you get, the blog posts that grab your attention and newspaper articles that attract you. With email, I encourage you to start a “swipe file” on your computer, where you copy and paste the email into a special folder. After a few months you will have a nice and growing source of great headlines.
Another way to learn about headlines – what works and what doesn’t – is to join Viral Url or Viral Hosts. You will be getting a LOT of emails from people wanting to sell you something, just like you can send emails to them. (Make sure and sign up with a “junk” email account.) Don’t just delete all these emails. Scan them and see what “jumps out” at you. Again, save these to your swipe file. Viral Hosts and Viral URL is a gold mine of headlines -including the body of the message.
You will start getting a better feel about what “grabs” you as far as headlines for your articles. It becomes fun to learn about this and even more fun when you see your articles getting more and more exposure.
In the video, I show you an awesome book I use to help me with headlines and also it helps me with domain names.
People are always interested in how to make more money. There are a number of ways to do this. Work harder. Work longer. Work smarter. Or maybe figure out ways to work less while being more productive.
I was on a webinar a month ago with Jack Humphrey and he showed me this really cool time saving tool. I was “blown away” that a simple tool like this existed. And I was irritated that I didn’t know about this months or years sooner.
So you’re now thinking – well, what is this tool?
It’s a simple web application to help you keep all the websites that you frequently visit – all together in one place. But this isn’t all of it. You can organize them in any way you please. Here is how you get there:
Sign up with Only 2 Clicks (it’s free) and start using it – and get involved with the different Tribes that I pointed out. If you are wanting to get a lot better at blogging and ultimately making a lot more money, start saving a collection of the best MLM blogs – in Only 2 Clicks – of course. This way you can visit them easily again.
This is my day 6 of the 90 day video challenge. It is getting more fun every day. Please consider what it could do to your blog and your business to start and complete 90 different videos. (unreal!)
And to start generating 0ver 50 leads a day, make sure and take a good look at what is helping me so much: Red Hot Sponsoring
Many network marketers are utilizing blogs to attract prospects to them. This is a fantastic idea and it takes a lot of time to do it right. So every little way to attract more attention or backlinks to your blog is something I look into.
A while back I learned about a few things that are really simple to do, on a regular basis. These things are also real simple NOT to do. Again it is a choice, day by day whether or not we will do what we know we should do.
This tip is best viewed on my video. But here it is in a nutshell: have a Tribe of blogs that you are committed to helping by commenting on the new posts on a regular basis. As soon as you make a new comment, and hit “enter” – go up to your SharAHolic green button and immediately bookmark this page to your favorite bookmark site.
What this does is it helps you AND the person you are helping by making a new comment. It helps YOU because the URL link is the one with your comment in it. Pretty neat huh? A “twofer” or “two for one”. If you remember to do this each time you make a new comment, we all will see an upsurge in the traffic to our blogs. Try it out, you’ll like it!
Money is a very “touchy” subject with most people. They are very “hush-hush” about the money they earn or their mortgage payment. And it is considered in very poor taste to actually ask someone how much money they make. It is almost as if people are trying to look good, usually a lot better than they actually are doing.
Wealthy people, including millionaires (this isn’t “that” much money anymore!) have a very different way of looking at most things – and especially money. Wealthy people aren’t constantly thinking about money like people do that are struggling financially. Rich people also don’t worry about losing all their money, not because they can’t, but because they know they could earn it back in a hurry.
One thing I like to do is tell people I’m taking a survey. Then I say, “fill in the blank”. Rich people are__________. Wealthy people____________. The answers I get are 95% negative. Rich people “suck” – they are “rude”, “uncaring” “steal from the poor” “don’t pay any taxes”, “they cheat – how do you think they got their money?”
Let me ask you a personal question. If you really feel like this, how can you possibly want to be wealthy or rich? You would turn into something that you despise. But most people really want to be wealthy, and they have never stopped to realize that their “wanting” to be wealthy sits in direct conflict with their sub conscious that is always telling them “rich people are crooks.” Guess who wins? Yep – and the people stay poor and in their mediocrity all their life.
I have a number of great books that help me get my thinking straight. It doesn’t happen overnight, either. But when you start changing, you start noticing all around you, almost every where you go the hatred towards rich people. One of these books is by T. Harv Eker “Secrets of the Millionaire Mind” – Mastering the Inner Game of Wealth. It is a wonderful “how-to” book that is not just theory, but exercises to help you think different. Here’s a few quotes from this book.
“Rich people focus on opportunities. Poor people focus on obstacles.”
“Rich people choose to get paid on results. Poor people choose to get paid on time.”
“Rich people think “both.” Poor people think “either-or”. (Poor people are so concerned about the “competition” – there’s only so much to go around).
And here’s one of my favorite quotes from James Allen (As a Man Thinketh) – “They nourish the cause, while they curse the effect.” It shows the folly of mankind in so many things they do.
So what do you do? Get T. Harv Eker’s book. It comes with a free ticket to his next seminar. Start being aware of what is coming out of your mouth. Especially with the economy the way it is, be aware of people bragging about how little they paid for a box of corn flakes. Would rich people do this? Keep your ears and your eyes open and you will not believe the huge difference in the way wealthy people think.
I love Og Mandino. Every one of his books is a big winner, in my opinion. He has a way of grabbing my heart in the first few pages and I don’t want the book to finish.
The latest Og Mandino book I’m reading is “The Choice” and is the story of Og Mandino’s own life. Each of us is confronted every single day with many choices that will either help us in our life or send us on a slow downward spiral. The purpose of this article is to get you to focus on what you are doing each and every day, and make the right choices that will move your business forward, and at the same time enrich the lives of you and the people you love.
With an online business we obviously spend a lot of time online. The big problem with this is all the distractions that pull us in every direction – if we let them. Just because you are “busy” doesn’t mean at all that you are doing anything to move your business forward. I know this personally to be true.
Why? You can easily spend an hour or two thinking that you are doing important stuff, but in reality you’re just checking email over and over again, checking out a forum or two, checking your Skype messages and responding to email and Skype again …… and two hours pass and you think you got a lot of work done.
Personally, I think Skype is a huge time waster. It is a lot worse than email. With Skype your sitting there waiting for the other person(s) to type their return message. I encourage you to limit Skype and email to just “checking in” every 2 hours or so. I think every 4 hours would help make you even more productive.
So when I am at my computer to “work” here’s what “works” for me.
First of all I have a definite LIST of what I need to get done. This includes things like
“do a Camtasia video about prospecting”,
“do keyword research on list building”,
“write an article about Facebook” or
“go to my Tribe websites and comment on the new posts they have on their blogs”.
Second, I am very focused on what I am doing. I set a time frame for me getting the Camatasia video done – 30 minutes, including editing it and putting it up on You Tube. But while on You Tube, I can’t go looking around and checking my messages, because then I lose another 30 minutes. When I am done with the video, I take a short 5 minute break and then start on the next item on my list.
What is interesting for me, though, is I need to tie this whole thing DAILY into the bigger vision of what I am shooting for. In other words, when I read out loud my Napoleon Hill method of 6 steps for reaching my goal I think about what I need to accomplish that day. It may be small, but I know it is helping me reach the desired end.
Choice. It boils down to our daily choices. What will be your choice today about moving your business forward?