Facebook Timeline For Small Business

So Facebook timeline for business pages officially launches on March 30th and we wanted to show just why it is so powerful for a small business!

Showing the history of a 200 year old brand such as Coca-Cola is one thing, but how can a young small business benefit from displaying its history. Check out the video to see our view on how it can be done!

We produced this video for a local small business called Marble Construction!

Learn exactly how to grow your business on Facebook at http://www.socialbizzle.com

Thousands Now Use Google Adwords (Pay Per Click) Marketing – Who Never Thought They Would

Google AdwordsIs Google adwords right for your business?

Google adwords is one of the top methods to help you do very targeted marketing. Google has been the dominant search engine for over 7 years, and they are only getting stronger and bigger.  The majority of people searching online use Google – and a big percentage of these searches are local searches – looking for a business right in your city or town. And what might be alarming to you – many of them are searching for you.

I continue to be amazed and bewildered why more local businesses aren’t using Pay Per Click advertising, because it is one of the quickest ways to drive traffic and increase sales.  I really think there are 2 reasons why more local businesses don’t give Adwords a shot.

  • 1) Most local business owners don’t have the time to learn much about how PPC (Pay Per Click) works, and they haven’t taken the time to research it.
  • 2) They have “heard” that PPC is expensive and that many people lose money just trying it.

In this article my goal is to answer both of these “issues” and hopefully give you  one more marketing arrow to put in your quiver. When Google adwords is done “right” – and for the right business – the results are amazing. Your marketing ROI – Return on Investment – never looked better.

My biggest complaint against most traditional marketing – yellow pages, direct mail, newspaper, radio and TV – you have no real way to gauge your ROI. You can certainly get a “feel” for what marketing  is driving your sales – but you just aren’t sure. With Google Adwords – they have amazing analytics to assist you in optimizing each one of your ads.

Here’s the great benefit of Google Adwords:

You know exactly what is going on. Google supplies you with a whole host of different tools so you can analyze and measure your adwords performance. One important thing with Google is “relevance.” They actually give you a “quality score” based on how relevant your ads are to the keywords you chose, and also how relevant your website is to the keywords and the ads that you created.

In other words, if you have a website about 150 different kinds of dogs, and your keyword is “Labrador puppy toys” – the link to your website better not send them just to your “home page.” That is not being relevant. You need to send them to the exact page where you talk about “Labrador puppy toys.”

Google actually raises or lowers your Adwords price based on your quality score. So to get better pricing, (and better ROI!) be smart about increasing your quality score. Google has ways to measure all of this and will even look at your website and grade that too.

What kinds of businesses do well by using PPC?

One rule of thumb for local service businesses is “what is the value of one new customer?” If this number is above $300 – Google adwords could work great. Pay Per Click works really well for bigger “customer value” businesses, like doctors, dentists, chiropractors and attorneys – and roofing companies, and flooring businesses.

If you sell products and have an online store, this is a whole new ball game. Google adwords – Pay Per Click – could work incredibly well, but it’s important to define your market, and do some research on your competition. It’s also very wise to put yourself in your customer’s shoes, and think like them for a day or two. What are they wanting from your product? If you can discover more of the emotional reasons why they are ready to pull out their credit card for your product, and you target your Google adwords marketing around this emotional reason, you will be light years ahead of your competition.

Call me, Stephen Bolin (616.805.1338) if you need assistance in exploring  Google Adwords. I have been a student of Pay Per Click for over 5 years. You should have a $1500 minimum monthly marketing budget so you can set up  a good Pay Per Click campaign.

Topic:  Google Adwords

Discover How a Full Color “Clickable” Craigslist Ad Can Bring You More Business

Do you advertise your services on Craigslist or Backpage? Are you just using plain text in your ad? Have you seen your competitors using photos and full color Craigslist ads?

Which Craigslist ad do you think sells more services? A full color one or the plain text only ad? Which ad grabs your attention more?

What if you have a full color graphic showing your prospect the answer they are looking for, do you think that you will possibly win more business? No doubt about it!

Now let’s take this a step further. Your full color graphical ad should be “click-able.” This means that anywhere on your graphic, your prospect can click and be taken directly to your website, or Facebook page.  Now this is very important. >>>>> What page on your website or blog would YOU send your prospect to?  It should be the exact page that your full-color ad talks about. For example, if your graphic is all about how to train Fox Terriers, you wouldn’t want send them to your home page that is all about the top 25 family dogs.

Here’s another example!  If you came to this “page” through Craigslist or Backpage or another site, you landed right on this “relevant” page talking about Click-able ads. If I didn’t know better, I could have sent you to my home page, but that would have been a “disconnect” in your mind. You would have had to search for my post or page talking about Clickable Craigslist Ads.

So how does this work, and how much does it cost?

I used to own my own sign company, so I know quite a bit about graphics that grab attention. As far as the “Click-able” ads go – I will supply you with the html file that you can easily insert into your Craigslist or Backpage ads. I will even supply you with a video that shows you how to do it – anybody can copy and paste!

  • The price is very reasonable:  $97.00 – I will design a full color ad (based on your existing Craigslist text ad).  This is a great opportunity for you, because my regular price for this is $297!
  • You should insert your new ad into Craigslist and Backpage every week. I will supply you with some great ideas and methods to help your ad stand out, and how with just a few “tweaks” each week,  your website will start showing up higher in google search.

There are other posting sites besides Craigslist and Backpage, but these two should help your business grow, especially by using your new sharp “click-able” graphic ad.

It’s real simple for you to put your new full color ad into ACTION real soon. Just click on the BUY NOW button and you will be taken to PayPal for a secure, no hassle payment. Thank you so much for your business.