So Facebook timeline for business pages officially launches on March 30th and we wanted to show just why it is so powerful for a small business!
Showing the history of a 200 year old brand such as Coca-Cola is one thing, but how can a young small business benefit from displaying its history. Check out the video to see our view on how it can be done!
We produced this video for a local small business called Marble Construction!
Learn exactly how to grow your business on Facebook at http://www.socialbizzle.com
Google adwords is one of the top methods to help you do very targeted marketing. Google has been the dominant search engine for over 7 years, and they are only getting stronger and bigger. The majority of people searching online use Google – and a big percentage of these searches are local searches – looking for a business right in your city or town. And what might be alarming to you – many of them are searching for you.
I continue to be amazed and bewildered why more local businesses aren’t using Pay Per Click advertising, because it is one of the quickest ways to drive traffic and increase sales. I really think there are 2 reasons why more local businesses don’t give Adwords a shot.
- 1) Most local business owners don’t have the time to learn much about how PPC (Pay Per Click) works, and they haven’t taken the time to research it.
- 2) They have “heard” that PPC is expensive and that many people lose money just trying it.
In this article my goal is to answer both of these “issues” and hopefully give you one more marketing arrow to put in your quiver. When Google adwords is done “right” – and for the right business – the results are amazing. Your marketing ROI – Return on Investment – never looked better.
My biggest complaint against most traditional marketing – yellow pages, direct mail, newspaper, radio and TV – you have no real way to gauge your ROI. You can certainly get a “feel” for what marketing is driving your sales – but you just aren’t sure. With Google Adwords – they have amazing analytics to assist you in optimizing each one of your ads.
Here’s the great benefit of Google Adwords:
You know exactly what is going on. Google supplies you with a whole host of different tools so you can analyze and measure your adwords performance. One important thing with Google is “relevance.” They actually give you a “quality score” based on how relevant your ads are to the keywords you chose, and also how relevant your website is to the keywords and the ads that you created.
In other words, if you have a website about 150 different kinds of dogs, and your keyword is “Labrador puppy toys” – the link to your website better not send them just to your “home page.” That is not being relevant. You need to send them to the exact page where you talk about “Labrador puppy toys.”
Google actually raises or lowers your Adwords price based on your quality score. So to get better pricing, (and better ROI!) be smart about increasing your quality score. Google has ways to measure all of this and will even look at your website and grade that too.
What kinds of businesses do well by using PPC?
One rule of thumb for local service businesses is “what is the value of one new customer?” If this number is above $300 – Google adwords could work great. Pay Per Click works really well for bigger “customer value” businesses, like doctors, dentists, chiropractors and attorneys – and roofing companies, and flooring businesses.
If you sell products and have an online store, this is a whole new ball game. Google adwords – Pay Per Click – could work incredibly well, but it’s important to define your market, and do some research on your competition. It’s also very wise to put yourself in your customer’s shoes, and think like them for a day or two. What are they wanting from your product? If you can discover more of the emotional reasons why they are ready to pull out their credit card for your product, and you target your Google adwords marketing around this emotional reason, you will be light years ahead of your competition.
Call me, Stephen Bolin (616.805.1338) if you need assistance in exploring Google Adwords. I have been a student of Pay Per Click for over 5 years. You should have a $1500 minimum monthly marketing budget so you can set up a good Pay Per Click campaign.
Topic: Google Adwords
Which Craigslist ad do you think sells more services? A full color one or the plain text only ad? Which ad grabs your attention more?
What if you have a full color graphic showing your prospect the answer they are looking for, do you think that you will possibly win more business? No doubt about it!
Now let’s take this a step further. Your full color graphical ad should be “click-able.” This means that anywhere on your graphic, your prospect can click and be taken directly to your website, or Facebook page. Now this is very important. >>>>> What page on your website or blog would YOU send your prospect to? It should be the exact page that your full-color ad talks about. For example, if your graphic is all about how to train Fox Terriers, you wouldn’t want send them to your home page that is all about the top 25 family dogs.
Here’s another example! If you came to this “page” through Craigslist or Backpage or another site, you landed right on this “relevant” page talking about Click-able ads. If I didn’t know better, I could have sent you to my home page, but that would have been a “disconnect” in your mind. You would have had to search for my post or page talking about Clickable Craigslist Ads.
So how does this work, and how much does it cost?
I used to own my own sign company, so I know quite a bit about graphics that grab attention. As far as the “Click-able” ads go – I will supply you with the html file that you can easily insert into your Craigslist or Backpage ads. I will even supply you with a video that shows you how to do it – anybody can copy and paste!
- The price is very reasonable: $97.00 – I will design a full color ad (based on your existing Craigslist text ad). This is a great opportunity for you, because my regular price for this is $297!
- You should insert your new ad into Craigslist and Backpage every week. I will supply you with some great ideas and methods to help your ad stand out, and how with just a few “tweaks” each week, your website will start showing up higher in google search.
There are other posting sites besides Craigslist and Backpage, but these two should help your business grow, especially by using your new sharp “click-able” graphic ad.
It’s real simple for you to put your new full color ad into ACTION real soon. Just click on the BUY NOW button and you will be taken to PayPal for a secure, no hassle payment. Thank you so much for your business.
(This is an article by Ali Galper, of Unlock the Game. By studying and learning his mindset and methods, anyone in sales, a small business owner, or someone struggling in network marketing will see a big improvement in finding and keeping new customers.)
Haven’t you noticed that the old “tried and true” cold calling techniques that were once successful in cold calling have now completely lost their effectiveness? That’s why I’ve developed a new cold calling approach that will automatically put you ahead of the game and in a league above your competition quickly.
OLD SALES GURU MYTH # 1 “Cold Calling is a Numbers Game”
When all you know is the traditional way of cold calling, selling is indeed a numbers game. Yes, you can call people over and over. You can also chase them until they listen just so that you go away.
Have you ever wondered how someone came up with the “numbers game concept?” It was really about the rejection we constantly experience when making cold calls. The boss just said to call someone else, and so we did. The idea is that if we call a hundred people a day, then we should squeeze out at least a few good leads.
However, there’s a better and easier way of getting your product or service message across — all on one call. If you simply change your cold calling approach, you’ll make fewer calls and more sales. How? By engaging in conversations. Yes, that’s right. Just talk to people…in your normal tone of voice, and without the usual sales pitch approach.
When we focus on relationship rather than salesmanship, we’re calling with the anticipation of meeting someone new. We’re looking forward to a pleasant conversation to find out whether we can be of service. The other person subtly but powerfully feels this mindset. You’re no longer meeting with defense and resistance right from the start. That will dramatically change the way people respond to your cold calls.
OLD COLD CALLING GURU MYTH # 2 “Use a sales script”
People can tell when you’re reading from a script, even if you think you’re pretty good at it. There’s just nothing personal about a sales script, and people pick up on that. Being artificial immediately tags you as a typical salesperson. Therefore, if you can learn to get your message across in a different way, then you’ll eliminate the negative triggers that can lose your sale within seconds.
So once again, the best way is to begin with a conversation. Anticipate a dialogue, not a monologue. People will respond much more positively. When you allow a conversation be natural and to “breathe,” they know you’re present and listening. T hat feels good to someone who is having to “fend off” salespeople who are really just talking billboards.
OLD COLD CALLING GURU MYTH # 3 “Focus on closing the sale”
Are you “going in for the kill” with your closing sale technique? If you are, you could end up killing your deal instead. Old cold calling sales techniques do nothing more than pressure potential clients. They feel like they’re being chased. What do most people do when they feel chased? They run! They naturally want to retreat away from that pressure — and that pressure is you. So learn to avoid the “push-pull” dynamic between you and the potential client. You’ll actually find the sales process moving forward much more naturally (and more often) than when you’re forcing things.
In this old myth, the idea is that if a sale is lost, it’s usually at the end of the sales process. The truth is that it’s often lost at the beginning of the cold call. When all you’re doing is going for a sale, the other person can sense it, no matter how well you think it’s camouflaged. When someone senses this sales pressure, “The Wall” goes up and the defenses come out. So stay away from focusing on making the sale. Rather, your goal is always to discover whether you and your potential clients are a good fit.
I can’t tell you how useful these new ideas have been in my own life, and in the lives of hundreds of others who have tried it. It’s not always easy to shed the old cold calling myths. Nevertheless, it’s worth it. With a little practice, you’ll come to a place of actually enjoying your cold calls and getting better results.
Ari Galper, founder of Unlock The Game, makes cold calling painless and simple. Learn his free cold calling secrets even the sales gurus don’t know. To receive your 10 free audio mini-lessons visit http://www.UnlockTheGame.com
You may be wondering if your local yellow pages is going to keep bringing in new customers for you. Please listen up! Yellow pages are losing customers right and left, and the experts claim that in less than 5 years they will no longer exist.
So what is a small business supposed to do now to advertise and market their business?
A simple answer would be: Your Website!
But most people know that just throwing up a website won’t attract any more business. Many businesses paid a lot of money for a pretty website, and were very disappointed that customers didn’t just start flocking to their front door.
There is an answer, and it includes your website or blog. But the competition is getting tougher all the time, and with the “new” local web marketing, you will either be one of the winners or you will end up closing your doors for good.
I don’t want to be an alarmist, but now is not the time to stick your head in the sand and “hope” everything turns out alright. Take action, and the first thing would be to find out what is available and what will be replacing the yellow pages.
I urge you to read a very interesting article about this very subject – “6 Business Killing Threats To Local Business.”
When you get to the site, Local Web Science, go to the bottom of the page and click on “The Digital Virus – Part 1″. This will open your eyes to the threat to local business, but will also give you a very worthwhile insight into what we can do to help you be on the winning side.
Stay tuned for more insight into the plight of local business – and what you can do about it.
Related articles by Zemanta
- Small Businesses Are Drowning Among Lifeboats. (charlesheflin.com)
That’s Right! Video is here to stay – for a long while. And if you are not yet using video to promote your website or blog, shame on you. What is holding you back?
There are many ways to “do” video. Use a simple Flip camera on a tripod. Use Power Point slides and then make a video of them using Jing, a free screen-capture video software. Another way is to use a webcam. The one I use, a Microsoft Life Cam is a fantastic webcam, offering many nice options.
Here are some resources for you to get the juices flowing to start doing video. You can submit them to YouTube and then use a free Firefox plugin called PixelPipe to syndicate your video to about 15 other video sites.
Bobby at USA / CanadaVideo marketing case studies with David Meerman Scott and Greg Jarboepost your own offers for free – promote your site for free.
You can use the free social networking and marketing tools on the Internet to increase web site traffic and take your business to the next level and double or triple the number of hits that you get on your website everyday. …
Viral video marketing is a super way to build your online brand, visibility, among a host of other online business benefits. Take some lessons from the big guys about how to use video marketing the right way, it’s about more than just …
Here are some great tips about how to get more traffic to your blog or to your website. SEO or Search Engine Optimization takes on many forms.
There are on-site or internal SEO strategies, and there are off-site or external SEO strategies. We could write whole books on each one of these. You can start optimizing your blog or website with just a few minutes each day. Here are a few methods to get you going.
Sitemaps are a crucial element of any website’s SEO strategy and blogs are no exception. Creating a sitemap in WordPress is a painless process. Simply install the Google XML Sitemaps plugin, set it up and you’re ready to go. …
When the search engine spiders basis your website, they chase the links to get from one webpage to another. It’s important to apperceive that search engines cannot chase ‘dynamic links’.
Otherwise, what is the point of having a company website? SEO is an ongoing effort. It can contribute to your earnings, as long as you work hard, implement white hat practices, and always figure how you can improve. …
Publish Date: 05/15/2010 21:11
How about some Twitter SEO juice:
Here’s some good SEO tips from YouTube:
www.gsinc.co.uk Gareth offers 5 website seo tips in this episode of ECommerce Rocks. Covers broken links, duplicate content, keyword stuffing and more. For more info visit www.gsinc.co.uk
One of the quickest ways to get your business listed on Google is to register or sign your business up to Googles new Local Business Center. You get to list what you do, your top main keywords, your products, your hours, your location, website, email, and telephone number. You can also upload a number of photos. This is all free and is a great way to let your customers know how to find you – online.
Search Engine Optimization Secret – Google Local Business Center … Related posts: New Google Search Features Under “Show Options” – The Video; Let Google Promote Your Local Business for FREE; 5 Steps to Getting More Free Google Traffic …
Publish Date: 05/09/2010 5:23
Having an online business, or developing your offline business online requires hours and hours of time at a computer. This can have some very negative productivity results if a clear focus is not strictly adhered to.
What I mean, is there are so many distractions online – checking your email, checking your Facebook profile or page, clicking on Skype to see your new messages. Then there are the forums you need to check, and your different messaging accounts – Window, Yahoo, MSN, not to mention the MSN home page or checking on the latest stock quotes or baseball scores.
It’s a wonder we get anything done at all.
Today, right after church, I jumped in our Camry with my wife and 12 yr old son and 16 yr old daughter. We headed for Grand Rapids, about 30 minutes away to see our other daughter play soccer. She is a great soccer player and is in her second year of college.
I grabbed a favorite book of mine so I could read during the halftime and other breaks. The book is “Getting Things Done” by David Allen. It is well worn and I have a lot of underlining and notes.
I was astounded by what I read. I haven’t looked at this book in about 4 months. But what’s interesting is even though I have read this chapter a number of times, it never jumped out at me like it did today. It was like I never read this before!
There’s no way I can share adequately the content of this book. I can share my excitement about what it means to me and you can possibly benefit.What jumped out at me to day is this:
The Power of Focus.
Albert Einstein said “Imagination is more important than knowledge.” I am coming to really believe that. What David Allen points out is the focus we hold in our minds affects what we perceive and how we perform. When you focus on something, your online business, your golf swing, or an article you need to write, that focus instantly creates thought patterns and ideas you wouldn’t have had otherwise. Even your whole body responds to that image in your head, as if it were reality.
Do you see how powerful this is? Something else happens in our brains when we create and focus on a clear picture of what we want. This is called the RAS or Reticular Activating System. This is our brain’s search function, so much more powerful than a computer’s. It is programmed by what we focus on, and more primarily, what we identify with.
For example if you have your focus and passion set on getting a red BMW M6, your head will turn at every red car – just to see if it is a BMW. There have been volumes of books and papers written about the RAS. But what is fantastic is that something automatic and extraordinary happens in your mind when you create and focus on a clear picture of what you want.
Here is what David Allen says in his book about this:
“There is a simple but profound principle that emerges from understanding the way your perceptive filters work: you won’t see how to do it until you see yourself doing it. One of the most powerful skills in the world of knowledge work, and one of the most important to hone and develop, is creating clear outcomes.”
I have heard it so many times from people like Bob Proctor, Jeffrey Combs, Jim Rohn and Anthony Robbins – about picturing vividly in your mind what your success will look like. But David Allen has a unique style that really brings it home for me.
So I encourage you to build those vision boards, collect photos of your dream home, car, vacation, charity, or whatever it is that you are building your business for. Spend quality time each day just “daydreaming” picturing EXACTLY “what” it is going to look like. Picture yourself driving that red M6. Feel the warm sand squishing up between your toes, as you walk on the beach in front of your 5,000 square foot home. Make your vision so real that you can literally “taste” it.
What are you doing to make your dream a reality in your mind?